Case Study

Headmasters

Headmasters are a chain of 56 Hair & Beauty Salons based in and around the London area.

Premium, accessible feature-filled website.

Launched in September 2019, the new website has delivered a big increase in both on-and-offline bookings and sign-ups to their VIP programme. The new site also fully integrates with instore till and booking systems.

Individual salon pages have been carefully coded with structured data so that updates to opening hours are quickly picked up by Google Maps.

These improvements help the team at Headmasters reduce the time it takes to manage their online presence.

headmasters.com

Headmaster Mobile-optimised Website Design & Build

Headmasters

THE
PROBLEM

The old website had been run by an employee for several years, who whilst enthusiastic, had very little programming experience.

With over 40 plug-ins installed in WordPress, the resulting customer experience was sluggish, cluttered and unresponsive. Not to mention a potential security nightmare in the making.

Our task was to rescue the website from the precipice. Preventing the internal workings from falling apart whilst also providing an attractive new look to the front-end.

THE
solution

Aside from exporting the news database and some other pieces of content, we abandoned the existing website and started again.

Beginning with a digital makeover of their identity guidelines — introducing a new set of typefaces and simplifying the colour palette — a modern, stylish design was created.

The brand was also supported by great in-house photography that brings the website to life.

Specific attention was paid to page speed, registration and booking processes, as well as transactional emails to help improve the customer experience.

Finally, we invested time in the sites’ links to Google My Business and Google Maps for improved local SEO. This enables individual salons to capitalise on improved ranking in SERPs, displaying opening times, contact details and service details to potential customers.