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Greg Macdonald - LWDA Team Member

GREG MACDONALD

Managing Director

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MD, PM & Web Designer

MD & Project Manager with a creative background. Working in interface design, web design & development for over 20 years.

Greg studied Graphic Design at Southampton Institute (now Solent University) for four years. Initially opting for an HND before topping up to degree level. This approach resulted in a good balance between creative design thinking and real-world practical design implementation skills. A key achievement included an in-book D&AD student award for his work in the Interactive Design category.

Upon graduating, Greg cut his design teeth in the world of direct marketing, working for large banks and other financial institutions. He then quickly migrated to interface design at one of London’s leading CD-Rom production companies. Yes, CD-Roms. Remember those?!

It wasn’t long before the world wide web was starting to grow and companies were deciding that they needed to get online. With that, Greg moved on to brand design agency Mystery, where he headed up the web design arm of the business. There was a big focus on hospitality and F&B industries, working with brands such as Giraffe restaurants and G’nosh.

Being at Mystery gave Greg a thorough understanding of how important great branding was to the success of all marketing materials, including websites, apps and other digital applications.

A well-conceived brand forms the foundation for how a business is perceived, and it is this core value that Greg carried forward into his role at LWDA, designing and managing successful high-converting websites for a wide range of clients across an array of sectors.

After 20+ years in the business, Greg has experience and knowledge across a range of disciplines, including digital project management, SEO, CRO, UX/UI, web design and branding. And as the world of web design & development evolves, so does Greg’s skillset. Ever changing. Ever growing.

               

A few of Greg’s favourite projects