How Small Businesses Can Use AI Video Generators to Create Training Videos

Have you ever wondered how you can automate your training video creation process to focus on the operational part of your small business? Or maybe you have a new hire who’s not fluent in your language, so you need to dub a video into various translations. You can simply utilise an AI video generator to do so.

The popularity of AI video generators for small business purposes has increased due to the commercialisation of AI. But what are they? 

AI video generators are software that utilises technology like ML (machine learning) and NLP (natural language processing) to create full videos from prompts or scripts. They often include tools like AI avatars, eye contact AI, and AI voice cloning. They are excellent for automating video creation, especially if you are restricted by geographical location and time. You can also utilise them if you’re new to creating training videos, as they can allow you to boost your creativity and learn some skills simultaneously. 

And there’s more.

Advantages of Training with AI Video Generators

Here are some other perks of using AI video generators to create your training videos:

Economic Manufacturing

Although most AI video tools have limited free access, investing in them may save you more money. With these tools, you can create multiple videos at once, create similar videos using a template, or repurpose your videos as another asset. 

Quicker Creation Time

Creating training videos is faster with AI video generation tools. Even if you commit a mistake, you do not need to do a reshot, as most AI tools include a built-in editor to remove these mistakes. Some tools even let you edit through prompts and text.

Personalised Educational Journeys

Some AI video generators include a personalised AI avatar that uses your face and voice. Instead of stock videos, you can use them to connect with your team and present yourself digitally. 

Scalability for Expanding Teams

AI tools can enable your small business to scale more by training new hires efficiently. Even if you’re working remotely or internationally, you can create training videos dubbed for a specific nationality or demographic.

Step-by-Step Guide to Creating a Training Video with AI Tools

Producing training videos for your small business can be simple(you don’t need technical expertise). You can follow the steps below:

Step 1. Assess Your Training Goals

Before creating your training videos, you must assess what your team needs to learn to improve your business. It can allow you to brainstorm what type of training video to create and what tools to utilise. Depending on your goals, here are some videos you can curate:

• Employee Onboarding: Using personalised AI avatars, you can create welcome videos that present your company’s culture, teams, values, and goals. It can also show new hires what to expect and what they are expected to do within the company.
• Product or Service Training: Training your employees about current and new products or services is crucial, especially in marketing and outreach. AI video tools can aid you in providing these updates to your staff by generating short explainer videos.
• Compliance and Safety Training: With AI tools, you can curate an animated video about legal requirements, cybersecurity practices, and workplace regulations. These materials are more technical, and AI can assist in making your videos more entertaining and digestible.
• Learning and Development: L&D is an essential aspect of a small business, and you can utilise AI to create these kinds of training. For example, you can curate a video teaching your employees how to reply professionally or use specific tools.

Step 2. Write a Clear Prompt

Once you understand the type of training video you must create, it’s time to develop a prompt for your content generation. Your prompt is crucial for making the best content for your training session. Imagine it like you’re conversing with an actual video editing or producing professional.

Write your prompt thoroughly, explaining the introduction, body, and conclusion. Avoid using jargon or technical terms, and input what you specifically have in mind so the tool can provide accurate output. You can also search for templated prompts online and use them as a guide for your script.

Step 3. Choose the Right AI Video Generator

Again, the type of video you’ll be creating dictates the AI video generator you’ll need to use(if you have a favourite, that’s also fine). Some of the best tools for AI avatar generation include Synthesia and HeyGen. If you’re creating animated content, text-to-video tools like Pictory and Invideo can be useful. If AI voice cloning, voice dubbing, and voiceovers matter more, tools like VEED and Descript are amazing. Most AI video generators have limited free features, but if you’re investing in premium features, check for the ones with multiple built-in AI tools(and, of course, they should be easy to use). 

Step 4. Personalise an Avatar and Voice Style

Most AI video generators include AI avatar features, but only a few offer personalised AI avatars. If you’re opting for a generic one, that’s okay, but it’s recommended to pick AI avatars that match your small business’s tone and style. Training videos mostly require professional settings and characters; your avatar should be easy to understand. If you have the resources, incorporate personalised AI avatars so your videos can easily connect with the viewers.

Step 5. Generate, Review, and Edit

Once you’ve prepared the necessary materials, you can input your prompt to your chosen AI tool and let it process. Watch the video output and check for errors, silences, and opportunities for improvement. You can also regenerate your prompt if you’re unsatisfied with the result.

If you’re lucky and your chosen AI video generator has a built-in video editing software, you can use it to edit and optimise your video. You can also use a third-party video editor to revise the final output of your training video. As always, find tools that are reliable and user-friendly.

Step 6. Add Branding and Visual Aids

For example, personalisation can enhance your videos, and adding branding can make them more professional. Add your company’s logo and incorporate your small business’s color branding to every video to show consistency. It’s also beneficial to add more visual aids to your videos, especially if you’re creating AI-generated explainer videos, so viewers can easily follow along.

Step 7. Publish and Share

Satisfied with the result? You can now share your training videos with your employees. You can publish it on a Learning Management System (LMS) or host it on video sites like YouTube. Cloud platforms like Google Drive, Notion, or Dropbox are also excellent platforms for your videos. Send the link to your staff and let them enjoy your content. If you’re confident, you can even post it on social media to show your business is investing in your team’s growth.

Final Thoughts

Producing AI-led training videos is a cost-effective and time-efficient technique to train your employees, that’s for sure. However, it also comes with challenges, as some employees might contest the idea of learning from artificial intelligence. That’s why it’s recommended to use AI video generators lightly. Always strive to personalise your training videos and add your unique touch so viewers can look past the animation and receive your messages. 

Picking the right tool for your goals is essential to the success of your training videos. Test each AI video generator and find the one that works best for you. You can also pair them with content generators like Chatgpt and Jasper to aid you in writing prompts. Remember that AI software is not a replacement; it should be a tool to augment your creativity and skills.