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Lauder & Rees Opticians

Case Study

Lauder & Rees

An established and well respected optical specialist based in Paddington, West London.

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What we did


Opticians Rebranding for On and Off-line marketing collateral

LWDA were asked to carry out a full rebranding for Lauder & Rees. Creating a range of marketing material for print and web, including press adverts and a new look website.

Lauder & Rees Brand Identity Design
Business Card Design
Opticians Branding
Lauder & Rees Optical Cleaning Cloths

Lauder & Rees

Optician Branding Brief

We needed to modernise the brand but take great care not to negatively impact their well-established reputation.

Alongside their store in Paddington, Lauder and Rees also occupy outlets in both of London’s leading eye hospitals, so the updated identity would need to retain the trust that the NHS had in their valued supplier.

Their clientele would be expecting something fresh, warm and approachable, whilst retaining characteristics that communicated reliability and professionalism.



By creating a flexible logo solution we made sure that the new identity worked across all on-and-offline touchpoints.

We designed a brand new website, business cards, letterheads, optical cleaning cloths, case covers and even the new signage for the store, which was a first for us!

So, if you are a business that is looking to revamp your brand as well as your website, get in touch with us at LWDA. We’re always happy to discuss new projects.