Increase Visits & Conversions GET A FREE WEBSITE AUDIT
Perseus Goods Jewellery Identity Design Project

Case Study

Perseus Goods

Handmade silver and gold jewellery shipping worldwide from a London-based studio.

Project Background


Jewellery Designer Branding & Shopify Store Setup

Like many independent jewellery designers, Richard Chung works out of a small studio based in London, and up until now was selling his goods online using the Etsy platform.

Sensing that the time was right to secure his own fully-fledged online store, Richard got in touch with us at LWDA to discuss his options.

Launching his own online store may have been the endgame, but before this could be realised, a new brand needed to be created that would accurately reflect the quality of the jewellery.

After reviewing the budget and the full project requirements, we decided upon the Shopify platform as being the best solution for Perseus Goods’ new home online.

Left column image
Right column image
Left column image
Right column image
Perseus Goods Jewellery Shopify Store

Perseus Goods Logo & eCommerce Website Brief

The Challenge

Perseus, Son of Zeus, was the greatest Greek hero and slayer of monsters before the days of Heracles. He beheaded the Gorgon Medusa and saved Andromeda from the sea monster Cetus.

This legend was the inspiration behind Perseus Goods and with imagery as vivid as those seen in books and on movie screens over the years, the visual direction of this brand was clear.

It only remained to review eCommerce options with the client. Much of the decision-making was governed by the budget, with Shopify being chosen as the ideal solution.

It was also quite a straightforward process to migrate from Etsy to Shopify.

Perseus Goods Jewellery Social Media Branding

Jewellery Brand Identity & Shopify Store Setup

After initial discussions with the client regarding colours and other brands of interest, our brand designers created a few variations of the new logo for review.

We imagined the logo as a gold coin. Produced in honour of Persues to commemorate his achievements.

This round format lends itself well to social media platforms and other online services.

We produce several versions of the new identity design to allow the client some flexibility with the brand.

Whilst working on the brand we took a look at a range of Shopify templates. We don’t usually work in this way, preferring to design & build bespoke, but in this instance, we were happy to help Richard set up his new store using this method.

Shopify is a good platform for entrepreneurs with smaller budgets and tight timelines. It offers the ability to create an online store and start selling in a matter of days. Even hours.

If you are looking to create a new brand identity for your business or need to get online fast with an eCommerce store, then feel free to get in touch. We’re always happy to discuss options.

“Excellent communication. Greg, Tania and team helped build my website in a way that felt smooth and minimised stress.“

Richard Chung


Interested in some new branding or Shopify store setup?