Handmade silver and gold jewellery shipping worldwide from a London-based studio.
Jewellery Designer Branding & Shopify Store Setup
Like many independent jewellery designers, Richard Chung works out of a small studio based in London, and up until now was selling his goods online using the Etsy platform.
Sensing that the time was right to secure his own fully-fledged online store, Richard got in touch with us at LWDA to discuss his options.
Launching his own online store may have been the endgame, but before this could be realised, a new brand needed to be created that would accurately reflect the quality of the jewellery.
After reviewing the budget and the full project requirements, we decided upon the Shopify platform as being the best solution for Perseus Goods’ new home online.
Perseus Goods Logo & eCommerce Website Brief
Perseus, Son of Zeus, was the greatest Greek hero and slayer of monsters before the days of Heracles. He beheaded the Gorgon Medusa and saved Andromeda from the sea monster Cetus.
This legend was the inspiration behind Perseus Goods and with imagery as vivid as those seen in books and on movie screens over the years, the visual direction of this brand was clear.
It only remained to review eCommerce options with the client. Much of the decision-making was governed by the budget, with Shopify being chosen as the ideal solution.
It was also quite a straightforward process to migrate from Etsy to Shopify.
Jewellery Brand Identity & Shopify Store Setup
After initial discussions with the client regarding colours and other brands of interest, our brand designers created a few variations of the new logo for review.
We imagined the logo as a gold coin. Produced in honour of Persues to commemorate his achievements.
This round format lends itself well to social media platforms and other online services.
We produce several versions of the new identity design to allow the client some flexibility with the brand.
Whilst working on the brand we took a look at a range of Shopify templates. We don’t usually work in this way, preferring to design & build bespoke, but in this instance, we were happy to help Richard set up his new store using this method.
Shopify is a good platform for entrepreneurs with smaller budgets and tight timelines. It offers the ability to create an online store and start selling in a matter of days. Even hours.
“Excellent communication. Greg, Tania and team helped build my website in a way that felt smooth and minimised stress.“