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Why is voice search essential for SEO on every website?


Why is voice search essential for SEO on every website?

Greg Macdonald - LWDA Team Member


Managing Director


PUBLISHED:August 9, 2023

UPDATED:February 7, 2024

Search engine optimisation (SEO) has changed dramatically as a result of the development of voice search. It enables users to do searches using voice commands, which makes it speedier and more practical than customary text-based searches. Businesses must modify their SEO strategy to account for this shift in user behaviour as voice-enabled devices gain in popularity.

Understanding Voice Search

What is Voice Search?

Users may now perform internet searches using voice commands rather than typing, all thanks to a technique called voice search. Voice search recognises user requests and returns pertinent results by using speech recognition and natural language processing. It is included in many gadgets, including smartphones and smart speakers, making it a practical and effective way for users to obtain information and move about the internet.

How Does Voice Search Work?

Natural language processing and sophisticated speech recognition technologies are used to operate voice search. The voice-enabled device records audio when a user begins a spoken command and converts the audio to text. Top Rated Best Search Engines – Michigan like Google or Bing receive this text-based inquiry and process it before returning pertinent results based on the user’s spoken input.

Popular Voice Assistants

Voice assistants are cutting-edge technologies that have completely changed how we interact with our gadgets. The most well-known voice assistants include Microsoft Cortana, Amazon Alexa, Google Assistant, and Siri. These AI-powered virtual assistants make it easier and more efficient to do things like setting reminders, responding to questions, and controlling smart devices since they comprehend natural language and recognise voice commands.

The Rise of Voice Search in SEO

Shifting User Behavior

User behaviour has changed significantly as a result of the growing use of voice-enabled gadgets. Nowadays, many users enjoy voice search because it’s more convenient, especially when they are on the road or engaged in manual labour. As a result, companies must modify their SEO tactics to account for this shift and guarantee that potential clients can still find them.

Impact on Keyword Research

The field of keyword research has expanded thanks to voice search. Users typically use a more conversational and natural tone when phrasing their voice queries. In order to match user search trends, firms must concentrate on conversational phrases and long-tail keywords.

Changes in Content Strategy

The need for excellent, educational, and interesting information has significantly increased with the growth of voice search. To appear higher in voice search results, content producers must concentrate on writing articles that immediately respond to user inquiries and offer insightful information.

The Benefits of Voice Search

Benefits of Implementing Voice Search for SEO

Improved User Experience

Voice search provides a smooth, hands-free user experience, increasing user happiness. Websites that use Voice Search-Optimized Techniques by Incrementors give users prompt, pertinent responses, improving user experience overall.

Increased Website Traffic

Businesses can reach a wider audience and access new sources of web traffic by utilizing voice search. Targeting users who would not have participated in more conventional text-based searches is made possible via voice search.

Enhanced Search Visibility

A single response to a user’s inquiry is frequently given using voice search, known as a featured snippet. Securing the featured snippet spot can dramatically increase a website’s visibility and authority.

Voice Search Best Practices for SEO

Optimizing for Conversational Keywords

Businesses should add conversational keywords and phrases into their content in order to support voice search queries. In order to rank higher in voice search results, brands must comprehend the natural language spoken by their target market.

Structuring Content for Featured Snippets

Writing succinct, educational paragraphs that immediately respond to frequent user inquiries is a key component of structuring content for featured snippets. In response to consumers’ voice search inquiries, these snippets seek to offer them rapid and pertinent information. A website’s chances of appearing prominently in voice search results can be increased by writing material that is optimized for featured snippets, which will also improve its overall search visibility and user engagement.

Improving Website Speed and Mobile-Friendliness

Voice search SEO relies heavily on website speed optimisation and mobile compatibility. Websites must load quickly and be easily available on mobile devices since voice search users demand prompt, pertinent replies.

Voice Search and Local SEO

Voice Search and Local Business Listings

Finding nearby restaurants or establishments is one of the most common local queries conducted using voice search. To attract voice search traffic, it is crucial to optimize local company listings and make sure geographical data is accurate.

Voice Search and “Near Me” Searches

With the growth of voice search, “near me” searches have grown more and more common. Businesses should improve their web visibility to rank highly for these kinds of location-specific voice queries.

The Future of Voice Search

The Future of Voice Search

Advances in Natural Language Processing

The way that computers comprehend and interact with human language has completely changed due to advances in natural language processing (NLP). The precision and sophistication of NLP techniques such as sentiment analysis, language translation, and speech recognition are astonishing. These developments make it possible for humans and machines to communicate more easily and naturally, creating new opportunities for chatbots, virtual assistants, and language-based analytics.

Integration with IoT Devices

The way we engage with technology is changing as a result of IoT device integration. IoT devices promise unparalleled efficiency and ease of use in our daily lives because of their seamless connectivity and data exchange abilities. This integration provides real-time monitoring, control, and analysis, enabling intelligent decision-making and fostering a more networked and responsive environment across a range of applications, from smart homes to industrial automation.


Voice search has emerged as a critical component of SEO for all websites. Accepting voice search technology and following best practices can raise search visibility, website traffic, and user experience. Businesses will put themselves at the forefront of the digital landscape if they adapt to this change in user behaviour and optimize their content for voice search.


About the Author

This article was written by Jenny J. Wells and edited by Greg Macdonald.

Jenny J. Wells is the manager and Head of Growth of Incrementors, a company that assists clients in expanding their online businesses by bringing in more customers, Incrementors is an Award-Winning Digital Marketing Agency lead, and sales. Online marketing solutions that are specifically adapted to the demands of the clients are the Incrementors’ area of expertise.

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