Unlock Your Website's Full Potential with CRO

Conversion Rate Optimisation Agency

At LWDA, we are dedicated to helping businesses across London and beyond transform their website into a conversion powerhouse. Whether you’re struggling with high bounce rates, low lead generation, or eCommerce sales not meeting your expectations, our tailored Conversion Rate Optimisation (CRO) services can help you maximise the value of your website.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the strategic process of enhancing your website’s performance to encourage visitors to take desired action—whether that’s making a purchase, signing up for a newsletter, or filling out a contact form. By analysing user behaviour, improving website design, and removing barriers to conversion, CRO ensures that your website turns traffic into results.

Why Does Your Website Need CRO?

Your website might look great, but is it delivering the desired results? Here’s why your site could benefit from professional CRO services:

• High Bounce Rates: Are visitors leaving your site without engaging with your content or making purchases?
• Low Conversion Rates: Even with high traffic, low conversion rates can be a sign that your website isn’t optimised to meet your business goals.
• Outdated User Experience (UX): A clunky, slow, or confusing UX may discourage users from interacting with your site.
• Missed SEO Opportunities: Poor optimisation can result in lower rankings on search engines, reducing your visibility to potential customers.
• Mobile Responsiveness Issues: With more users accessing websites on mobile, ensuring an optimal experience across all devices is critical.

If your website is suffering from any of the conversion issues listed above, it’s time to audit the site and give it some much-needed TLC.

Our Comprehensive CRO Services

At LWDA, we combine data-driven strategies with expert insights to craft tailored solutions that drive measurable improvements in your conversion rates. Here’s a breakdown of our top conversion rate optimisation services:

1. CRO Audit

Performing a CRO Audit is the first step towards Conversion Rate Optimisation. A process that aims to identify the areas of your website that are failing to perform to their best, including page speed, broken links, domain authority and more. Our CRO audit process includes the following:

• Speed Analysis: We use tools such as Google PageSpeed Insights, GTmetrix, and Pingdom to identify page speed issues and how to improve page loading times.
• SEO Analysis: Using tools such as SEMrush and AHrefs, we take a deeper look at the site to identify technical problems, such as broken links, missing metadata, and poorly structured content. Fixing these issues will improve the health of the website and your Google ranking.
• Competitor Analysis: We can use the same tools to run comparison tests with your key competitors. This exercise helps us identify link-building opportunities and new keywords your site should rank for.
• Heat Mapping Tools: Using tools like Hotjar we’re able to perform remote user testing, understanding where they click, scroll, and spend time. This helps us identify areas of the page that are not engaging the user, resulting in what is often referred to as Landing Page Optimisation. 

Once we have delivered the results of the audit, we will discuss with you how best to proceed with the optimisation process. We will suggest a strategy for tackling each task and a suitable timeline.

2. Website Performance & Speed Optimisation

Faster websites keep users engaged and prevent drop-offs, leading to higher conversion rates. Page speed is also a key ranking factor for search engines such as Google, so it’s important to keep your website loading as quickly as possible. We can achieve this by actioning the following:

• Improve Page Load Speed: As a result of the audit, we will make recommendations for improving the website from a technical standpoint. This will include image optimisation, hosting solutions and potentially reviewing the website code. 
• Content Delivery Network (CDN): Reduce latency and improve the user experience globally by implementing a CDN to distribute content faster. If you have an international target audience, then a CDN is a must-have for your website.
• Image Compression & Lazy Loading: Optimising images without sacrificing quality for faster page load times can be achieved with the aid of platforms such as tinyjpg or the addition of a reliable image optimisation plugin.

With the site speed improved, we can move on to other crucial steps in the process of optimising your website.

3. User Experience (UX design) and User Interface (UI design) Enhancements

Our UX specialist use click maps, heat maps, and other tools to track user behaviour on your website. We combine these tools with data gained from Google Analytics and SEMrush to build an image of how visitors are currently engaging with your content. Or not. Resulting in the following tasks:

• Landing Page Optimisation: We make recommendations to alter pages from a structural and visual perspective. The aim is to enable the user to focus more clearly on the actions that you want them to take, driving them towards a specific goal.
• A/B Testing: We test different versions of your landing pages and key elements like CTAs (Calls-to-Action) to see which design drives more conversions. Font sizes, button sizes & colour, and their placement on the screen are factors that can often help or hinder the user journey. By optimising these elements we can help boost conversion goals.
• Improved Navigation & Layout: Simplifying site navigation and making your content more accessible to a wider range of users will improve engagement. We often take the ‘less is more’ approach to navigation and page layout, preferring to remove as much distraction as possible, helping the user focus on the task that you want them to action, and improving the click-through rate as a result.

The key to the success of these improvements is to make a few small changes and measure their impact via Google Analytics and Google Tag Manager. Then, the data gained from these tools can be used to refine the changes before applying them site-wide.

4. Conversion Funnel Optimisation

Data analysis shows us that asking the user for fewer personal details can often boost conversions of online forms. This and better strategic placement throughout the user journey can significantly improve conversion rates. Depending on what type of website you have, we’ll aim to review the following:

• Lead Form Optimisation: We’ll reduce friction in your contact and enquiry forms, making it easier for users to submit information. 
• Checkout Process Optimisation: For an eCommerce website, we focus on simplifying the checkout process to reduce cart abandonment rates. Again, we suggest removing all unnecessary distractions and making the payment process as easy as possible.
• Landing Page Optimisation: As mentioned above, optimising landing pages for SEO, speed, and clarity will drive more targeted traffic. Once users have arrived, we aim to guide them through your conversion funnels with as little distraction as possible.

We have found that adding enquiry forms to every service page delivers a good conversion rate. The same could be said for product pages and even blog posts. We’ll work with you to identify the best solution that helps you to reach your business goals.

5. Mobile Optimisation

Even in today’s increasingly mobile-focussed world, there are still websites that fail their core web vitals for mobile responsiveness and speed. We’ll review your website to see if there can be improvements made in the following areas:

• Responsive Design: On average, mobile users account for just over half of website traffic, so, ensuring your site adapts flawlessly to mobile devices is critical for business growth.
• Mobile Page Speed: Compressing images and optimising page elements specifically for mobile can help to reduce bounce rates and improve engagement.

With each new generation, the percentage of mobile users is only going to increase. So, if your website isn’t optimised for mobile devices, you’ll be missing out on a great opportunity to grow your business.

6. SEO and Content Optimisation

Bill Gates once wrote an essay titled ‘Content is King’, and to this day, this still rings true, with well-written SEO-optimised content driving the majority of web traffic in most cases. Content Optimisation is the process of analysing and editing page content to improve its ranking in the SERPs. Here are some key steps we take to improve the ranking and engagement of your content:

• Keyword Analysis: We conduct in-depth research to align your content with the right keywords that will attract high-intent users. By comparing your website with those of your competitors, we can help shape your content marketing strategy, making sure your website appears high in the SERPs for your target market.
• On-Page SEO Optimisation: Improving meta tags, headings, internal linking, and content structure will boost the ranking and click-through rates of your web pages.
• Content Personalisation: Implementing dynamic, personalised content to resonate with different user segments is another way of enhancing user engagement.

Brand-new content may be required specifically to target new keywords and phrases. This could be in the form of new service pages, articles or whitepapers. We’ll propose a content strategy that will help your site rise in the rankings, getting your site in front of your target audience with relevant and engaging content.

7. Analytics & Reporting

Throughout the entire process, we’ll monitor changes in visitor numbers and user behaviour to ascertain the effectiveness of the changes implemented on your website. The tools we use and the resulting reports are as follows:

• Google Analytics (GA4): Tracking key metrics such as visitor numbers, session duration, bounce rates and the most popular landing pages, GA4 provides insights into user behaviour and identifies opportunities for improvement.
• Google Search Console: GSC allows us to see which pages are getting the most and least impressions in the SERPs, highlighting potential optimisation opportunities in old content.
• Google Tag Manager: This can be utilised to track events on your website, such as button clicks for purchases and downloads.
• Regular Performance Reports: Our conversion optimisation services include transparent reporting using tools such as SEMrush. We track the progress of all site changes, ensuring that you stay informed every step of the way. 

Data collection and analysis from these platforms are key to the ongoing success of the website. We suggest monthly reviews to help monitor the effectiveness of individual tasks and quarterly audits to help us monitor the health and effectiveness of the site as a whole.

Contact us today and we’ll be happy to discuss each of our CRO services with you. We can even offer a free top-line audit of your site to give you a taste of what lies ahead.

Benefits of Working with a Digital Agency for CRO

Partnering with a specialised digital agency like LWDA offers several advantages:

• Expert Knowledge & Experience: Our team has years of experience optimising websites across multiple industries, giving you the edge in applying best practices and the latest CRO techniques.
• Time & Resource Efficiency: CRO is time-consuming and requires specialised tools. We can handle the entire process for you, allowing your team to focus on core business activities.
• Access to Advanced Tools: We use industry-leading tools like HotJar, Google Optimize, and SEMrush to deliver top-tier results.
• Ongoing Optimisation: By running the process periodically, we would be aiming for continuous improvement, looking at different aspects of the site and measuring the impact of the changes made. We would continuously test, measure, and refine your website to ensure it evolves with market demands and user behaviour. 

Why Choose LWDA as Your CRO Partner?

At LWDA, we see your website as more than just an online brochure – it’s a powerful business asset. Our London-based CRO team brings deep expertise in digital marketing and conversion strategies, ensuring that we tailor solutions specific to your business needs. Here’s why we’re the best partner to take your website to the next level:

• Data-Driven Actions: We base every decision on robust analytics and real-time data to deliver measurable improvements.
• Holistic Approach: Our services cover every aspect of your website, from technical performance and design to content and SEO, for comprehensive results.
• Transparent Communication: You’ll always be in the loop. We provide clear reports and keep you updated on progress at every stage of the process.
• Proven Track Record: We’ve helped businesses across London significantly improve their conversion rates and ROI, and we’re ready to do the same for you. 

Ready to Boost Your Conversions?

Your website is a critical tool in achieving your business goals, and it deserves the expert attention needed to optimise every aspect for maximum conversions. Let LWDA be your trusted CRO partner, and together, we’ll turn your website visitors into loyal customers.

CRO Case Studies

Feel free to explore our recent case studies. We think this will give you a good feel for what is achievable. Then, when you’re happy to talk, just get in touch via phone, email or form and we’ll discuss your requirements.