Great content, well-structured data, clean code and expert use of Google My Business all combine to deliver great local SEO results and are essential to growing your company.
Due to Brexit, it’s no longer viable for businesses to rely on Europe or the USA for business expansion. But there are growth opportunities here in the UK. You just need to raise your local SEO game.
At LWDA we focus our efforts on writing super-clean code. All wrapped up in the right schema tags to help your goods and services reach the widest audience possible.
When we combine this approach to coding with well-written content (provided by the client) and strong links to Google My Business, the results are great SERPs visibility for local markets.
Best SEO Practices
We also offer a consultancy service aimed at helping you build a solid SEO strategy, and partner with some of the best SEO agencies to deliver a truly holistic SEO solution for your website.
Our strategy includes, but is not limited to the following:
- Clean, well-written code that results in fast page-load times.
- The latest schema tags to help Google understand what pages are the most important and how to display them in SERPs.
- Optimised images for fast loading and alt tags for improved visibility of Google image search.
- Well curated Google My Business listing
- Good social signals from social platforms such as Facebook, Instagram, etc
- Quality backlinks
If you are interested in having a new website created for your brand with improved SEO or would like us to review the SEO on your current website, feel free to drop us a line. We’ll be more than happy to discuss your requirements.
“A great SEO strategy is now essential for online success and we enjoy playing a key role in this strategy. Nothing is more satisfying than seeing our clients go from strength to strength.“
Design & build of premium, feature-filled Wordpress site
for one of the largest salon chains in the UK.
FAQ: Top 5 Questions About Local SEO
Local SEO (Search Engine Optimization) is a digital marketing strategy aimed at increasing a business’s visibility in local search results. It’s vital for businesses because it helps them connect with local customers, drive foot traffic to physical locations, and improve online visibility within their service areas.
A successful Local SEO strategy includes the following key elements:
- Google My Business (GMB) Optimization: Claiming and optimizing your GMB listing with accurate information, photos, and reviews.
- On-Page SEO: Ensuring your website is optimized for local keywords, including location-based keywords.
- Local Citations: Consistent NAP (Name, Address, Phone Number) information across online directories.
- Online Reviews: Encouraging and managing online reviews, particularly on Google and other relevant platforms.
- Local Link Building: Earning backlinks from local businesses, organizations, and relevant websites.
- Mobile Responsiveness: Ensuring your website is mobile-friendly.
- Local Schema Markup: Adding structured data to your website to provide search engines with relevant information.
To improve local search rankings, you can take several actions, including:
- Keyword Research: Identify relevant local keywords and phrases.
- Content Creation: Produce high-quality, location-specific content on your website.
- Local Link Building: Build relationships with local businesses and earn backlinks.
- Optimize Google My Business: Complete your GMB profile and keep it updated.
- Encourage Reviews: Ask satisfied customers to leave positive reviews on review sites.
- Consistent NAP: Ensure consistent business information across online directories.
- Mobile Optimization: Ensure your website is mobile-responsive.
- Local Schema Markup: Add structured data to provide context to search engines.
Online reviews play a significant role in local search rankings and customer trust. To manage reviews effectively:
- Encourage Reviews: Ask satisfied customers to leave reviews on platforms like Google, Yelp, and Facebook.
- Monitor Reviews: Regularly check and respond to reviews, both positive and negative.
- Respond Professionally: Address negative reviews constructively and professionally, demonstrating your commitment to customer satisfaction.
- Avoid Fake Reviews: Never engage in or encourage the posting of fake reviews, as this can harm your reputation.
- Leverage Positive Reviews: Share positive reviews on your website and social media to build trust.
The time it takes to see results from Local SEO efforts varies depending on factors such as competition, industry, and the specific strategies implemented. Typically, it can take a few months to start seeing noticeable improvements. To track progress:
- Use Google Analytics: Monitor website traffic, conversions, and user behaviour.
- Google My Business Insights: Review GMB insights to see how your listing is performing.
- Local SEO Tools: Use local SEO tools like Moz Local or BrightLocal to track rankings and monitor citations.
- Track Leads and Conversions: Measure phone calls, form submissions, and in-store visits that result from local search efforts.
Regular monitoring and adjusting your strategy based on data will help you assess the effectiveness of your Local SEO efforts.