Creative Writing Services
Copywriting
To complement our portfolio of Content Production services, we also offer copywriting services to clients who need assistance with creating great copy for their websites.
Having a shiny new website built for your brand is one thing, but creating quality content for that site is a task that can easily be overlooked. Especially by smaller companies that do not have the resources available to produce the content required.
Content needs to resonate with your target audience so that it generates the enquiries and sales that you seek. Without well-written copy that connects with your readers, the ROI of your new website could be minimal, so it’s important to engage with a copywriting expert to help you create copy that presents your brand in the best light possible.
Website Copywriting Services
Copywriting for websites is not just about the text & tone of voice that you see on the page. It’s also about SEO, making sure that your web pages rank well in search engines such as Google.
When talking to us about our website copywriting services, we can also advise on the following elements:
- Keyword research (often including competitor research)
- Browser titles (the text you see at the top of your browser window/tab)
- H Tags (Page headings and sub-headings)
- Page & image meta descriptions (the descriptive text in Google SERPs)
- Button text (Your call-to-actions need to be strong)
Crafting the copy that goes into each of these elements will ensure that your website has the best chance of being found online for your products and services.
So, if you’re thinking of hiring a copywriter to help create the copy for your new website, drop us a line. We’ll be happy to discuss your options.
Too soon to make an enquiry?
No problem. Check out our case studies to see how we have helped our clients with their copywriting and SEO needs.
FAQ: Top 5 Questions About Copywriting for Websites
Website copywriting is the practice of creating written content for websites, including text on webpages, blog posts, product descriptions, and more. It’s essential for a website’s success because well-crafted copy engages visitors, conveys information effectively, and ultimately influences user behaviour, such as making a purchase or taking a desired action.
Effective website copywriting follows these key principles:
- Clarity: Communicate your message clearly and concisely.
- Audience-Centric: Write for your target audience, addressing their needs and pain points.
- Engagement: Capture the reader’s attention with compelling headlines and engaging content.
- SEO Optimization: Use relevant keywords to improve search engine visibility.
- Call to Action (CTA): Encourage readers to take specific actions, such as signing up, purchasing, or contacting you.
- Scannability: Use headings, subheadings, bullet points, and short paragraphs to make the content easy to skim.
Effective website copywriting can improve SEO and search engine rankings by:
- Incorporating Keywords: Using relevant keywords naturally within the content to signal to search engines what the page is about.
- High-Quality Content: Providing valuable, informative, and well-structured content that encourages longer page visits.
- Internal Linking: Linking to related pages within your website to improve navigation and user experience.
- Meta Descriptions: Writing compelling meta descriptions that entice users to click through from search results.
- Mobile Optimization: Ensuring content is mobile-friendly, which search engines favour.
Storytelling in website copywriting helps engage and connect with readers on a personal level. It can be incorporated effectively by:
- Identifying a Narrative: Find a relevant and compelling story that aligns with your brand or message.
- Establishing a Connection: Use relatable characters, situations, or experiences that resonate with your audience.
- Building Tension and Resolution: Create a narrative arc with conflict and resolution, keeping readers engaged.
- Aligning with Brand Values: Ensure the story aligns with your brand’s identity and values.
Storytelling can make your website content more memorable and emotionally resonant, increasing the likelihood of conversions and brand loyalty.
You can measure the effectiveness of your website copywriting by tracking various metrics, such as:
- Website Traffic: Analyze the number of visitors and their behaviour on your site.
- Bounce Rate: Monitor the percentage of visitors who leave the site after viewing only one page.
- Conversion Rate: Track the percentage of visitors who take desired actions, like signing up or making a purchase.
- Time on Page: Assess how long visitors spend reading your content.
- SEO Rankings: Monitor your search engine rankings for relevant keywords.
- User Feedback: Gather feedback from users through surveys, comments, and contact forms.
Regularly analyzing these metrics will help you fine-tune your website copywriting efforts for better results.
Copywriting & Content Creation Insights
The latest Copywriting & Content Creation Insights news, comments and developments from LWDA.
