Case Study

Molton Brown

For client Chalhoub we have built sites for Molton Brown and Penhaligons serving the United Arab Emirates and Saudi Arabia. The sites were designed to tie in with global brand identities whilst adapting to RTL (Right to left) styles in Arabic.

What we did

HIGH VOLUME WOOCOMERCE MULTISITE IN ENGLISH AND ARABIC

We were commissioned to provide a central hub for gathering orders from any source, to allow processing by the correct warehouse.

We were also commissioned to build two standard WooCommerce multi-site systems with the aim to allow cost-effective deployment to territories to start initial trading. Our initial brief was to mimic the Brand’s UK online stores.

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THE CHALLENGE

We were asked to gather orders from each store, distribute them to the correct warehouse and allow flexible order management. To achieve this we created a central Hub using Symphony.

The Hub allows warehouse staff to select orders for picking and packing and mark orders as ready for dispatch which automatically called the correct courier. The Hub also enables the warehouse staff to carry out stock-takes and update stock levels in real-time.

 

THE RESULT

The websites that we created using WooCommerce have enabled the client to cost-effectively test the markets for Molton Brown (and Penhaligons) in several countries.

With enhanced hosting, the system has performed well through very intense selling periods of White Friday and the Winter Holidays.

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