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10 Ways a Web Consultant Can Supercharge Your Website

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10 Ways a Web Consultant Can Supercharge Your Website

Greg Macdonald - LWDA Team Member

GREG MACDONALD

Managing Director

Connect

PUBLISHED:May 16, 2024

In today's digital age, having a strong online presence is crucial for businesses to thrive. However, building and maintaining a successful website can be challenging, especially with the ever-changing landscape of the internet. This is where a web consultant comes in. These professionals specialise in optimising websites to perform at their best, ensuring maximum visibility, engagement, and conversion rates.

Let’s explore ten ways a web consultant can supercharge your website and advance your online presence.

1. Website Audit: Evaluating Your Online Presence

A thorough website audit is a web consultant’s first step to understanding your online presence. This involves analysing your website’s structure, content, performance, and SEO. By identifying strengths, weaknesses, and areas for improvement, consultants can develop a tailored strategy to enhance your website’s performance.

Identifying Technical Issues

One of the primary objectives of a website audit is to identify and fix any technical issues that may be affecting your site’s performance. This includes broken links, slow page loading times, and mobile responsiveness issues. Addressing these issues with a technical website audit not only improves user experience but also boosts your site’s search engine rankings.

SEO Optimisation: Ranking Higher on Search Engines

2. SEO Optimisation: Ranking Higher on Search Engines

Search engine optimisation (SEO) is essential for driving organic traffic to your website. A web consultant can advise on and help optimise your site’s content, meta tags, and structure to improve its visibility on search engines like Google.

Keyword Research and Implementation

Keyword research is a cornerstone of SEO. A web consultant can conduct in-depth keyword research to identify the terms and phrases your target audience is searching for. By strategically implementing these keywords throughout your website, they can help improve your search engine rankings and attract more qualified traffic.

3. Content Strategy: Engaging Your Audience

Compelling content is key to keeping visitors on your site and encouraging them to take action. A web consultant can help develop a content strategy that aligns with your brand and resonates with your target audience.

Content Creation and Optimisation

From blog posts to product descriptions, a web consultant can create and optimise various types of content to engage your audience and drive conversions. This includes optimising headlines, meta descriptions, and alt text to improve search engine visibility.

A well-conceived content strategy may include off-site content, such as social media posts (see below) and guest posts for sector-related publications. This content will help drive visitors to your website via inbound links. These links, known as backlinks, are a crucial part of any SEO strategy.

Enhancing Navigation and Accessibility

4. User Experience (UX) Design: Enhancing Navigation and Accessibility

A positive user experience is vital for keeping visitors on your site and encouraging them to return. A web consultant can help optimise your website’s design and navigation to ensure a seamless and enjoyable user journey. This keeps users on your website for longer, enables them to find what they are looking for quicker, and improves conversion rates as a result.

Responsive Web Design

With the increasing use of mobile devices, having a responsive website is essential. In fact, many websites are now seeing over 60% of their visitors browsing with mobile devices, so your website must work flawlessly on tablets and smartphones.

A web consultant can ensure that your site looks and functions flawlessly across all devices, improving user experience and preventing potential customers from bouncing to a competitor’s website. 

5. Conversion Rate Optimization (CRO): Turning Visitors into Customers

Converting website visitors into customers is the ultimate goal for any business. A web consultant can analyse user behaviour and implement strategies to optimise conversion rates.

Technologies such as Hotjar can be used to analyse your website to help identify areas that are underperforming. The insights gained from these reports, plus information from other platforms such as Google Analytics (see below) will help inform the necessary changes needed to improve the performance of your website.

A/B Testing

A/B testing involves comparing two versions of a web page to see which one performs better. A web consultant can conduct A/B tests on elements such as call-to-action buttons, headlines, and layouts to identify the most effective conversion strategies.

Once the best-performing solution has been identified, those changes can be applied throughout the site. Then, over time, data from Google Analytics will show the true impact of those changes. 

Analytics and Tracking: Monitoring Performance Metrics

6. Analytics and Tracking: Monitoring Performance Metrics

Understanding how your website is performing is essential for making informed decisions and optimising your online presence. A web consultant can help set up analytics tools (if you don’t already have them) and track key performance metrics to measure the success of your website.

Performance Tracking and Reporting

By regularly monitoring metrics such as traffic sources, bounce rates, and best/worst performing pages, a web consultant can identify trends and areas for improvement. They can then provide you with detailed reports and recommendations to help you achieve your online goals.

Tools for analysing web analytics and reporting include Google Analytics, SEMrush, MOZ, Ahrefs and Screaming Frog to name but a few.

7. Local SEO: Targeting Your Local Audience

For businesses with a physical location, local SEO is crucial for attracting nearby customers. A web consultant can help optimise your website for local search, ensuring that you appear in local listings and map searches.

Google My Business Optimisation

Optimising your Google My Business profile is key to improving your visibility in local search results. To attract local customers, a web consultant can optimise your profile with accurate business information, photos, and product/service listings.

Positive customer reviews are also very important in attracting new business. It’s important to encourage your customers to leave positive reviews on your Google profile, as well as other review services such as FeeFo and Trustpilot. This is a form of social proof and gives potential customers the confidence to enquire.

8. Social Media Integration: Expanding Your Online Reach

Social media is a powerful tool for engaging with your audience and driving traffic to your website. A web consultant can help integrate social media into your website and develop strategies to maximise your social media presence.

Social feeds from platforms such as Instagram and Facebook can be included on your website. But be aware that the look & feel of these feeds can be restricted because those services often enforce their branding where possible.

Social Sharing and Engagement

By adding social sharing buttons to your website, a web consultant can encourage visitors to share your content and increase brand awareness. This can work extremely well for B2C companies that sell physical products.

A web consultant can also assist with the implementation of a well-planned social media strategy. From the creation of template designs for each platform to a strategy of what types of content to post and when to post them, a web consultant can help guide your team towards a well-executed social media presence that increases followers and visitors to your website. 

Security and Maintenance: Protecting Your Website

9. Security and Maintenance: Protecting Your Website

Ensuring the security and maintenance of your website is essential for protecting your data and reputation. A web consultant can help implement security measures and provide ongoing maintenance to keep your site running smoothly.

Regular Backups and Updates

Regularly backing up your website and keeping software up to date is critical for preventing security breaches and downtime. A web consultant can help automate these processes and provide reactive or proactive website maintenance packages to keep your site secure.

10. Continuous Improvement: Adapting to Changing Trends

The digital landscape is constantly evolving, and it’s essential to stay ahead of the curve. A web consultant can monitor industry trends and recommend strategies to keep your website competitive.

Future-proofing Your Website

By staying informed about emerging technologies and best practices, a web consultant can help future-proof your website and ensure its long-term success in a rapidly changing digital world.

How can a web consultant help improve your website?

In summary, hiring a web consultant can be a game-changer for your online presence. By leveraging their expertise in SEO, content strategy, UX design, and more, you can take your website to new heights and achieve your business goals. So, if you’re ready to supercharge your website and stay ahead of the competition, consider hiring a web consultant today.

               

Hire a Web Consultant

In today’s fast-paced digital landscape, having a powerful online presence is crucial for business success. At LWDA, our expert web consultants are dedicated to transforming your website into a high-performing, user-friendly platform that drives results.

By conducting a comprehensive review of your site, we can identify and fix technical issues, optimise code and content for search engines, and enhance the user experience. This targeted approach not only boosts your visibility and engagement but also maximizes conversions.

Don’t let your website fall behind—hire a web consultant today and watch your online presence thrive.

Web Consultant: FAQs

What qualifications should I look for in a web consultant?
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Look for a web consultant with a strong background in web development, SEO, and digital marketing. Experience and proven results are key indicators of expertise.

How much does hiring a web consultant cost?
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The cost of hiring a web consultant can vary depending on factors such as the scope of work, experience level, and location. It’s best to request quotes from multiple consultants to find one that fits your budget.

How long does it take to see results from web consulting services?
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The timeline for seeing results can vary depending on the current state of your website and the strategies implemented by the consultant. However, you can expect to see gradual improvements over time, with more significant results achieved in the long term. We suggest a minimum of 3 months to truly see the benefits of any substantial changes that are made to your website.

Can a web consultant help with website redesigns?
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Yes, many web consultants offer website redesign services to improve functionality, design, and user experience. They can work with you to create a website that meets your specific goals and objectives.

Do I need a web consultant if I already have an in-house web team?
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While an in-house web team can handle day-to-day tasks, a web consultant brings an external perspective and specialised expertise to the table. They can provide valuable insights and recommendations to enhance your team’s efforts.

Can I hire a web consultant on a project basis?
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Yes, many web consultants offer their services on a project basis, allowing businesses to hire them for specific tasks or projects.

What ongoing support do web consultants offer after the initial project is complete?
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Many web consultants offer ongoing support and maintenance services to ensure that your website continues to perform at its best. This may include regular check-ins, updates, and performance monitoring.

How often should I update my website with the help of a web consultant?
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Regular updates and maintenance are essential for keeping your website fresh and relevant. The frequency of updates depends on factors such as industry trends and changes in business goals.


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