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What Services Do Web Designers Offer?


What Services Do Web Designers Offer?

Greg Macdonald - LWDA Team Member


Managing Director


PUBLISHED:September 19, 2023

In this era of smartphones and high-speed internet, your online presence matters more than ever before. And at the heart of that online presence lies your website – the virtual storefront of your business, the digital calling card that introduces you to the world. It's not just a pretty face; it's your 24/7 marketing tool, your customer service representative, and your brand's digital personality all rolled into one. But what makes a website truly shine? Enter the world of web designers and the myriad services they offer.

In this article, we’re going to shed light on the diverse services that web designers provide. Gone are the days when a simple static website would suffice. Today, web design is a dynamic and multifaceted field that encompasses everything from eye-catching aesthetics to seamless user experiences, from responsive designs that adapt to any screen size to cutting-edge e-commerce solutions.

But web design isn’t just about creating visually appealing websites; it’s about crafting digital experiences that leave a lasting impression. It’s about ensuring that your online visitors not only stay but also engage, converting casual browsers into loyal customers. It’s about making your mark in the vast landscape of the internet, standing out amidst the digital noise, and carving a niche for your business.

So, if you’re a business owner or entrepreneur, fasten your seatbelt as we explore the treasure trove of services that web designers bring to the table. Discover the true potential of a well-crafted website, and learn why having a strong online presence is no longer just an option – it’s a necessity in the modern world of business.

Web design services overview

Basic web design services encompass the fundamental aspects of creating a website. This includes website design, which focuses on aesthetics, layout, typography, and colour schemes to make the site visually appealing. Additionally, responsive design ensures that the website functions seamlessly on various devices and screen sizes, crucial for an optimal user experience. Navigation and user experience (UX) play a key role in creating an intuitive and easy-to-use structure, while content integration involves adding and formatting text and multimedia content effectively. SEO optimization is also essential to improve the website’s visibility on search engines, and security measures, such as SSL certificates and firewalls, protect it from cyber threats.

professional web design services

Professional Web Design Services

Professional web design services go beyond the basics to offer specialized features. E-commerce development, for instance, involves creating online stores with features like product catalogues, shopping carts, payment gateways, and inventory management. Custom web applications are tailored to specific business needs, such as project management tools or customer portals. CMS integration enables easy content updates by non-technical users, while interactive features like chatbots and contact forms enhance user engagement. Web animation and multimedia elements can make the site more engaging, and advanced SEO strategies help improve search engine rankings.

When a B2B Company Might Need Web Development and Design Services:

B2B companies may require web development and design services in various scenarios. During rebranding efforts, a new website is often needed to reflect updated branding and messaging. Digital transformation, essential for staying competitive, may involve transitioning from traditional sales models to digital platforms. Lead generation is another critical aspect, necessitating websites that effectively showcase products or services and provide valuable content. To gain a competitive edge, B2B companies invest in professionally designed websites that offer superior user experiences and showcase expertise. As companies grow, their websites may need to scale with added features like client portals or integrated e-commerce solutions. Finally, compliance with industry-specific regulations, such as data privacy standards (e.g., GDPR) or accessibility requirements (e.g., WCAG), may also prompt the need for web development and design services.

7 services that professional web designers should offer

Some web design agencies offer a vast array of services, but these are the core services that should matter to you when launching your business online.

1 – Professional Branding

Professional branding is pivotal to the success of any website for several reasons. Firstly, it establishes a strong and memorable identity, making the website instantly recognizable among competitors and fostering trust and credibility among users.

Secondly, branding conveys a sense of professionalism and competence, assuring visitors that the website represents a reputable and reliable entity. This can significantly influence users’ decisions, especially in e-commerce or when seeking information and services.

Moreover, consistent branding across the website, including logos, colour schemes, and typography, enhances visual appeal and user experience, making navigation more intuitive and content more engaging.

Furthermore, a well-crafted brand story and messaging can emotionally connect with the target audience, helping to build relationships and brand loyalty over time.

In summary, professional branding not only differentiates a website but also instils confidence, fosters user engagement, and builds lasting connections, ultimately contributing to the website’s overall success and impact.

2 – UX/UI Design

UX/UI design, short for User Experience (UX) and User Interface (UI) design, is a critical aspect of web development. UX design focuses on enhancing the overall user experience by ensuring a website is easy to navigate, efficient, and enjoyable. It involves understanding user behaviour, conducting research, and optimizing the site’s structure and functionality to meet users’ needs and expectations.

UI design, on the other hand, deals with the visual elements of the website. It concentrates on creating an aesthetically pleasing and intuitive interface, including layouts, colours, typography, and interactive elements.

UX/UI design helps websites become user-friendly by improving usability and accessibility. It simplifies complex processes, reduces friction in interactions, and ensures that users can easily find information or complete tasks. This results in a more satisfying and efficient user journey, increasing user engagement and retention.

At LWDA, we ensure a great user experience through the process of website wireframing. Website wireframing is a fundamental step in the web design process that involves creating a visual blueprint or skeletal framework of a website’s layout and structure. It’s a critical phase that occurs before detailed design elements, such as colours, graphics, and content, are added. Wireframes serve as the foundation upon which the entire website is built, helping designers, developers, and stakeholders conceptualize the site’s organization and functionality.

Custom Website Design Services

3 – Custom Website Design

Custom web design offers distinct advantages over template websites, primarily because it allows businesses to create a unique and tailored online presence that aligns closely with their brand identity and goals. Customization is at the heart of this advantage, allowing businesses to represent their brand accurately by incorporating specific colour schemes, typography, and visual elements that resonate with their audience. In contrast, template websites often lack the flexibility to capture a brand’s essence fully, resulting in a more generic appearance that fails to make a lasting impression.

Custom websites shine in their ability to provide a tailored user experience, designed to meet the precise needs and preferences of the target audience. This personalization creates an intuitive, user-friendly interface that enhances engagement and satisfaction. In contrast, template websites offer limited customization options, potentially leading to a less-than-ideal user experience.

Flexibility and scalability are another crucial aspect of custom web design. As businesses grow and evolve, their websites can adapt seamlessly, accommodating new features, content, and changes in functionality. Template websites may restrict scalability, hindering a business’s ability to innovate and adapt to changing market conditions.

Moreover, custom websites can be optimized for search engine performance (SEO) from the outset. They can adhere to the latest SEO best practices, resulting in better search engine rankings and increased visibility – a significant advantage in today’s competitive online landscape. Template websites often lack the same level of SEO customization and performance.

Custom web design also allows businesses to incorporate unique features and functionalities that cater specifically to their industry or target audience, setting them apart from competitors who rely on template websites with generic features. Additionally, custom websites can prioritize security, with tailored security measures to protect against cyber threats.

Finally, custom web design contributes to brand differentiation, helping businesses establish a distinctive online presence. It communicates professionalism and commitment to quality, influencing potential customers’ perceptions and ultimately contributing to improved online performance and success.

At LWDA we pride ourselves on delivering custom web design solutions to all of our clients. We never use off-the-shelf templates and strive to deliver a balance between brand personality and an optimised user experience.

Responsive Website Design Services

4 – Responsive Website Design

Responsive website design is a critical element in today’s digital age due to the diverse range of devices used to access the internet. It ensures that websites adapt seamlessly across various platforms, providing an optimal user experience regardless of the device, be it desktops, laptops, tablets, or smartphones. The importance of responsive design is underscored by several key factors.

Firstly, user experience is paramount. Users expect consistency and ease of use when interacting with a website, and responsive design guarantees that content, layout, and functionality adjust automatically to deliver a satisfying experience. This not only enhances user engagement but also fosters user satisfaction.

Secondly, the rise in mobile usage cannot be ignored. Mobile devices have become the primary means of internet access for many individuals. Responsive design is essential to cater to this mobile audience, ensuring that websites are accessible and navigable on smaller screens.

Furthermore, responsive design offers significant SEO benefits. Search engines prioritize mobile-friendly websites in search results, making responsive design a vital factor in achieving better search engine rankings. This, in turn, can significantly impact a website’s visibility and traffic.

Additionally, a responsive design is cost-efficient. Maintaining a single responsive website is more economical than developing separate versions for desktop and mobile. It streamlines updates and reduces resource requirements.

Lastly, responsive design future-proofs websites. As new devices and screen sizes continue to emerge, a responsive design ensures that a website remains functional and visually appealing, regardless of the devices users adopt in the future.

While the importance of responsive design is evident, effective implementation requires expertise. This is where a professional web design team excels. They possess the technical proficiency and in-depth knowledge necessary to create responsive websites that work seamlessly across various platforms.

Search Engine Optimization (SEO) Services

5 – Search Engine Optimization (SEO)

SEO (Search Engine Optimization) services involve a set of strategies and techniques aimed at improving a website’s visibility on search engine results pages (SERPs). Web designers incorporate SEO into their offerings by structuring websites and content to align with search engine algorithms and user intent. Here’s a brief overview:

  1. On-Page SEO: Web designers optimize elements like title tags, meta descriptions, headings, and URL structures to make them keyword-rich and relevant to the content.
  2. Site Structure: Proper site architecture and navigation improve user experience and search engine crawlability.
  3. Mobile Optimization: Ensuring websites are mobile-friendly is crucial for SEO, as mobile-friendliness is a ranking factor.
  4. Content Creation: Web designers may assist in creating SEO-friendly content, incorporating keywords naturally and providing valuable information to users.
  5. Page Speed: Optimizing images and reducing page load times can positively impact SEO.

Optimized websites rank higher on search engines because search engines like Google prioritize user experience and relevance. When a website is well-optimized, it is more likely to match user queries effectively. Search engines reward such websites with higher rankings, leading to increased organic traffic.

Benefits of SEO for businesses

  1. Increased Visibility: Optimized websites rank higher, making them more visible to potential customers searching for related products or services.
  2. Higher Traffic: Improved rankings lead to increased organic traffic, reducing the need for paid advertising.
  3. Cost-Efficiency: Organic traffic from SEO is cost-effective compared to paid advertising, offering a higher ROI.
  4. Credibility and Trust: High search engine rankings convey trust and credibility to users, boosting a brand’s reputation.
  5. Better User Experience: SEO often involves improving site structure and usability, resulting in a better overall user experience.
  6. Competitive Advantage: Outranking competitors in search results can give businesses a significant edge in their industry.
  7. Long-Term Growth: SEO investments can provide long-term benefits, continuously driving organic traffic and improving online presence.

In conclusion, SEO services involve optimizing websites for better search engine rankings. Web designers incorporate various SEO elements into their offerings, leading to higher rankings, increased visibility, and numerous benefits for businesses, including enhanced credibility, cost-efficiency, and competitive advantages.

6 – Website Hosting

A good web hosting solution is indispensable for business websites, offering a range of essential benefits:

  1. Website Performance and Speed: It ensures that your website loads quickly and operates efficiently, enhancing user experience and search engine rankings.
  2. Reliability and Uptime: High server uptime guarantees that your website remains accessible to customers around the clock, minimizing downtime-related losses.
  3. Security: Hosting providers offer robust security features, protecting your website and customer data from cyber threats and vulnerabilities.
  4. Scalability: As your business grows, a reliable host allows you to easily adapt your hosting resources to meet increased demands.
  5. Support and Technical Expertise: Access to a knowledgeable support team helps address issues swiftly and maintain seamless online operations.
  6. SEO and Search Engine Rankings: Hosting impacts SEO with fast loading times and high availability contributing positively to search engine rankings.
  7. Customization and Control: Quality hosting services offer customization options and control over your website’s environment, catering to specific business needs.
  8. Data Management: Robust data management ensures data integrity, reliability, and compliance with privacy regulations, vital for handling sensitive customer information.
  9. E-commerce and Online Transactions: Secure hosting is essential for processing online transactions and safeguarding customer financial data, crucial for e-commerce sites.
  10. Reputation and Trust: Websites hosted on reputable services are perceived as trustworthy, contributing to a positive online reputation and fostering customer trust.

In essence, a reliable web hosting solution underpins the success and credibility of business websites, providing the foundation for optimal performance, security, scalability, and customer trust. And for those looking for a green solution, LWDA has chosen to partner with Kinsta for their secure WordPress hosting services.

Website Maintenance and Support Services

7 – Website Maintenance and Support

Website maintenance and support after the launch of your new website is crucial for ensuring the long-term success and effectiveness of your platform. Here’s why it’s important and the benefits of having a website maintenance plan, often referred to as a Service Level Agreement (SLA):

Importance of Website Maintenance and Support

  1. Security: Regular updates and security patches are essential to protect your website from vulnerabilities and cyber threats. Neglecting maintenance can leave your site exposed to security breaches and data loss.
  2. Performance: Routine maintenance tasks, such as optimizing images, cleaning up databases, and fixing broken links, help maintain optimal website performance. A well-maintained site loads faster, reducing bounce rates and improving user experience.
  3. Content Freshness: Keeping your content up-to-date is crucial for retaining visitor engagement and search engine rankings. Outdated information can deter users and harm your site’s reputation.
  4. Bug Fixes: Over time, bugs and issues may arise on your website. Prompt maintenance and support address these problems to ensure a seamless user experience.
  5. Compatibility: As browsers, devices, and web technologies evolve, your website may become incompatible with certain configurations. Regular maintenance ensures that your site remains accessible to all users.
  6. Search Engine Ranking: Search engines favour websites that are well-maintained and frequently updated. A consistent maintenance plan can help improve your site’s search engine ranking and visibility.

Benefits of Having a Website Maintenance Plan (SLA)

  1. Proactive Issue Resolution: An SLA outlines specific maintenance tasks and response times. This proactive approach helps identify and resolve issues before they disrupt your website’s operation.
  2. Regular Backups: Maintenance plans often include regular backups of your website’s data and content. This ensures that you can quickly recover in case of data loss or security incidents.
  3. Cost-Efficiency: Regular maintenance can help prevent major issues that could be expensive to fix. It’s often more cost-effective to address small problems promptly than to deal with larger, more complex issues later.
  4. Peace of Mind: Knowing that your website is being monitored and maintained provides peace of mind. You can focus on your core business activities while experts handle your site’s technical aspects.
  5. Improved Performance: A well-executed maintenance plan results in improved website performance, faster loading times, and a smoother user experience, which can boost visitor retention and conversions.
  6. Long-Term Growth: A website maintenance plan supports your website’s long-term growth. As your business evolves, your website can adapt and incorporate new features and functionalities.

In conclusion, website maintenance and support after launch are vital for a website’s ongoing success. A website maintenance plan or SLA ensures that your site remains secure, performs well, and stays up-to-date with changing technologies. It not only enhances your site’s longevity and performance but also provides cost-efficiency and peace of mind, allowing you to focus on your core business activities while experts manage your website’s technical aspects.

All the web design services you need in one place…

In conclusion, entrusting your web design needs to a professional web design agency such as LWDA is a strategic move that can yield significant benefits for businesses seeking comprehensive web design services. These agencies bring a wealth of expertise, experience, and resources to the table, enabling them to create stunning, functional, and user-centric websites that stand out in today’s competitive digital landscape.

Professional web design agencies offer a holistic approach to web development, encompassing everything from responsive design and UX/UI optimization to SEO integration and ongoing maintenance. This full-service approach ensures that your website not only looks impressive but also performs optimally and remains secure and up-to-date over time.

Moreover, working with a professional agency allows businesses to tap into the latest design trends, technologies, and industry best practices, giving them a competitive edge. It also frees up valuable time and resources, allowing business owners and teams to focus on core activities while experts handle their online presence. Ultimately, the investment in a professional web design agency is an investment in the future success and growth of your business in the digital world.


Looking for a full-service web design agency?

If you need a web design agency that can deliver more than just pretty visuals, drop us a line or fill in our free quote form. We’re always happy to discuss your requirements and suggest possible solutions.

Web Design Services FAQs

What are web design services?

Web design services encompass a range of specialized skills and tasks related to the creation and development of websites. These services are provided by web design professionals and agencies with expertise in designing, structuring, and optimizing websites for various purposes.

Web design services can include; wireframing and prototyping, UI/UX design, graphic design and branding, e-commerce, web development, SEO, hosting and maintenance/support packages.

What is a web design agency?

A web design agency is a professional service provider specializing in the creation, development, and maintenance of websites for individuals, businesses and organizations. These agencies are staffed with skilled professionals, including web designers, developers, graphic artists, and sometimes content writers, who collaborate to deliver a wide range of web-related services.

How much do web designers charge in the UK?

The cost of web design services in the UK can vary significantly based on various factors, including the complexity of the project, the scope of work, the level of customization, the experience and reputation of the agency, and the region within the UK.

At LWDA, our prices range from as little as £3,500 for a simple one-page website with a blog, but can rise into the tens of thousands for larger complex websites with multiple systems integrations.

What are the 3 types of web design?

Web design encompasses various approaches and styles, but there are three primary types of web design that serve distinct purposes and cater to different user needs:

  1. Static web design involves creating web pages with fixed content that remains the same for all users and in all contexts. These websites are coded in HTML and CSS.
  2. Dynamic web design involves creating websites with content that can be updated or customized dynamically based on user interactions, data inputs, or database-driven content. These websites often use scripting languages like PHP, JavaScript, or Python.
  3. E-commerce web design refers to the specialized field of web design focused on creating online stores and digital marketplaces that facilitate the buying and selling of products or services over the Internet. E-commerce websites are designed to provide a seamless and secure shopping experience for customers, enabling them to browse, select, and purchase items online.

All 3 types of web design should be responsive for mobile devices.

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