Eye Lid Face
Brand identity design for the medical startup company Eye Lid Face.
The main target audience for Eye Lid Face were older affluent women aged between 45 & 70 years old; so the brand had to talk well to its predominantly female client base, yet be careful not to be too youthful or girlie in the approach. No Instagram selfies here!
Eye Lid Face also wanted to appeal to men, who are a growing market in this sector, so steps would need to be taken to ensure that we did not alienate these potential customers.
Finally, the client explicitly requested that they not look like the NHS.
Using a warm coral colour helped meet the appeal of the older lady. Anchoring this colour choice with a deep navy blue also helped us create a brand that was approachable for men. The resulting identity is smart, professional and clinical, but also modern and warm.