Case Study

Eye Lid Face

Brand identity design for medical start-up

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Eye Lid Face

WHAT
WE DID

We were asked to help create a strong brand identity for a new Blepharoplasty startup in the UK.

The client wanted to move away from the traditional look and differentiate themselves as a modern stylish clinic.

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The Challenge

The main target audience was older woman between 45 – 70 years old. Nothing to girlie! They also wanted to appeal to men which was a growing market. They explicitly didn’t want to look like the NHS.

 

The Result

Using a warm coral helped solve the appeal for the older lady whilst we anchored this with a deep navy blue. The resulting logo is both modern and wam, but also smart and clinical enough to appeal to the growing market of men

LIKE WHAT
YOU SEE ? GREAT!