Case Study

Eye Lid Face

Brand identity design for the medical startup company Eye Lid Face.

section icon

What we did

Clinical yet stylish logo design

We were asked to help create a strong brand identity for a new Blepharoplasty startup in the UK.

The client wanted to move away from the traditional look and differentiate themselves as a modern stylish clinic.

Eye Lid Face Brand Identity Design
tri-colour
Eye Lid Face Mobile Website Design

The
Challenge

The main target audience was older women between 45 – 70 years old. Nothing too girlie! Eye Lid Face also wanted to appeal to men which was a growing market. They explicitly did not want to look like the NHS.

The
Result

Using a warm coral colour helped solve the appeal for the older lady whilst anchoring this with a deep navy blue for the men. The resulting brand identity is both smart and clinical but also modern and warm.

Left column image
Right column image

LIKE WHAT
YOU SEE? GREAT!