Case Study

Eye Lid Face

Brand identity design for the medical startup company Eye Lid Face.

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What we did

               

Clinical yet stylish logo design

We were asked to create a strong brand identity for a new Blepharoplasty startup in the UK.

The client wanted to move away from the traditional look of this sector and differentiate themselves as a modern stylish clinic.

Eye Lid Face Brand Identity Design
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Eye Lid Face Mobile Website Design

The
Challenge

The main target audience for Eye Lid Face were older affluent women aged between 45 & 70 years old; so the brand had to talk well to its predominantly female client base, yet be careful not to be too youthful or girlie in the approach. No Instagram selfies here!

Eye Lid Face also wanted to appeal to men, who are a growing market in this sector, so steps would need to be taken to ensure that we did not alienate these potential customers.

Finally, the client explicitly requested that they not look like the NHS.

The
Result

Using a warm coral colour helped meet the appeal of the older lady. Anchoring this colour choice with a deep navy blue also helped us create a brand that was approachable for men. The resulting identity is smart, professional and clinical, but also modern and warm.

If you would like to know more about our branding service, get in touch and we’ll discuss your requirements in more detail.
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