Eye Lid Face
Brand identity design for medical start-up
The main target audience was older woman between 45 – 70 years old. Nothing to girlie! They also wanted to appeal to men which was a growing market. They explicitly didn’t want to look like the NHS.
Using a warm coral helped solve the appeal for the older lady whilst we anchored this with a deep navy blue. The resulting logo is both modern and wam, but also smart and clinical enough to appeal to the growing market of men