Beyl is a start-up creating a unique range of skin products targetting men.
The client has spent years developing the concept, brand, product and securing a launch with Selfridges. Initially, we will only be able to view prototype packaging. There are minimal brand assets to work from so early on.
Additionally, the approach to online e-commerce and retail relationships need to be handled sensitively.
Stage 1:We created Landing page templates that allowed the client to test various TOV (Tone of voice) approaches.
Stage 2: Blog/Article system designed and added to the site.
Stage 3 (coming soon): WordPress site for UK pushing sales to Selfridges and Shopify site for ROW (Rest of World) We recommended the client use CGI for packshots allowing us to provide subtle animation as users interacted with the site.