BEYL Skincare is a start-up cosmetics and personal care company, creating a unique range of skin products for men.
Pieter-Jan Beyl has spent years developing the brand and product concept, securing a launch with Selfridges for mid-2020.
Our purpose was to help build an online presence to support this launch and promote eventual online sales through Beyl’s own store.
Initially, we were only able to view prototype packaging and had received minimal brand assets to work with, but we worked with the client to create a holding page that was tailored to the target market. Premium, professional, modern and stylish.
Stage 1: We created a landing page that allowed the client to build a mailing list for marketing purposes and test various TOV (Tone of Voice) approaches.
Stage 2: Blog/News Article system designed and added to the site. Enabling the client to create content that would be ideal for social sharing and improving SEO.
Stage 3: Shopify website with bespoke front-end design, catering for multiple territories/currencies.
The client now managed the website fully in-house, but we were honoured to be asked to roll out the initial design & build for this new skincare brand.
“It has been great working with the LWDA team. I find them extremely knowledgeable, customer centric and fun to work with. They were really hands on to help translate my business needs into the best online experience. Would definitely recommend them.“