Beyl Skincare Featured Image

Case Study

BEYL Skincare

BEYL Skincare is a start-up cosmetics and personal care company, creating a unique range of skin products for men.

How we helped launch Beyl


Delivering an on-brand web presence that communicated quality & desirability

LWDA are working with Beyl on a multi-stage website rollout programme, with the initial stage consisting of a holding page with a countdown clock (counting down to official the launch of the brand), through to a full e-commerce solution and news blog using a mix of Shopify and WordPress.

Left column image
Right column image
Beyl Skincare mobile website design

BEYL Skincare


Pieter-Jan Beyl has spent years developing the brand and product concept, securing a launch with Selfridges for mid-2020.

Our purpose was to help build an online presence to support this launch and promote eventual online sales through Beyl’s own store.

Initially, we were only able to view prototype packaging and had received minimal brand assets to work with, but we worked with the client to create a holding page that was tailored to the target market. Premium, professional, modern and stylish.

Beyl Skincare Mobile Shopify Store


Stage 1: We created a landing-page that allowed the client to build a mailing list for marketing purposes and test various TOV (Tone of Voice) approaches.
Stage 2: Blog/News Article system designed and added to the site. Enabling the client to create content that would be ideal for social sharing.
Stage 3: NOW LIVE! – Shopify website with bespoke front-end design, catering for multiple territories/currencies.
Stage 4: Coming Soon… – Trustpilot integration to request and display review from satisfied customers.

The products are looking amazing and we can’t wait for you to see the finished results, so please come back soon or sign-up to our mailing list for updates.

Left column image
Right column image