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Case Study

BEYL Skincare

BEYL Skincare is a start-up cosmetics and personal care company, creating a unique range of skin products for men.

How we helped launch Beyl


Men’s Skincare Brand Website Design & Build

LWDA are working with Beyl on a multi-stage website rollout programme, with the initial stage consisting of a holding page with a countdown clock (counting down to official the launch of the brand), through to a full e-commerce solution and news blog using a mix of Shopify and WordPress.

Our aim is to deliver an on-brand web presence that communicates quality & desirability.

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Skincare responsive website design

BEYL Skincare Website Brief


Pieter-Jan Beyl has spent years developing the brand and product concept, securing a launch with Selfridges for mid-2020.

Our purpose was to help build an online presence to support this launch and promote eventual online sales through Beyl’s own store.

Initially, we were only able to view prototype packaging and had received minimal brand assets to work with, but we worked with the client to create a holding page that was tailored to the target market. Premium, professional, modern and stylish.

Skincare responsive website development

custom Shopify Website Design & Build

Stage 1: We created a landing page that allowed the client to build a mailing list for marketing purposes and test various TOV (Tone of Voice) approaches.
Stage 2: Blog/News Article system designed and added to the site. Enabling the client to create content that would be ideal for social sharing and improving SEO.
Stage 3: Custom Shopify website with bespoke front-end design, catering for multiple territories/currencies.

The client now managed the website fully in-house, but we were honoured to be asked to roll out the initial design & build for this new skincare brand.

Please get in touch if you are looking for a creative and professional website design agency to help launch your cosmetics and skincare brand online.

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“It has been great working with the LWDA team. I find them extremely knowledgeable, customer centric and fun to work with. They were really hands on to help translate my business needs into the best online experience. Would definitely recommend them.“

Pieter-Jan Beyls

Brand Owner